Whitman has been well received by both book designers and magazine art directors. The clean, open design seems to be particularly appealing to crafting, lifestyle, and bridal markets.
Here are just a few examples of Whitman in use in the real world.
Some of the publications that have used Whitman:
- Elegance and Refinement: The Still-Life Paintings of Willem van Aelst by Tanya Parker, et al. (Skira Rizzoli, 2012)
- Beth Sholom Synagogue by Joseph M. Siry. (University of Chicago Press, 2011)
- What Is a Print? by Sarah Suzuki, editor. (The Musum of Modern Art, 2011)
- Lucid Food by Louisa Shafia. (Ten Speed Press, 2009)
- Brain Rules by John Medina. (Pear Press, 2008)
- The Natural Knitter by Barbara Albright. (Potter Craft, 2007)
- Seascape Gardening by Anne Halpin. (Storey Publishing, 2006)
- French, Cajun, Creole, Houma by Carl A. Brasseaux. (Louisiana State University Press, 2005)
- The Summer of Ordinary Ways by Nicole Lea Helget. (Borealis Books, 2005)
- Pumpkin by DeeDee Stovel. (Storey Publishing, 2005)
- Colorful Stitchery by Kristin Nicholas. (Storey Publishing, 2005)
- The Fence Bible by Jeff Beneke. (Storey Publishing, 2005)
- A Guide to Family History Resources at the Minnesota Historical Society. (Minnesota Historical Society Press, 2004)
- Extreme Simplicity by Christopher & Dolores Lynn Nyerges. (Chelsea Green, 2002)
- Fortune magazine. (ca. 200710)
- The Knot magazines.
- The Virginia Quarterly Review. (The University of Virginia)
- Brides magazine. (ca. 200510)
- Revenue magazine.
- Trendi magazine. (Finland)
If you are aware of other uses of Whitman, or have used it in a project yourself, please let me know or send me a sample.
The Knot employs Whitman throughout its various bridal publications, where it is paired with FF Kievit for sans. These examples — the cover and letter from the editor — are taken from one of the localized editions. The national edition makes extensive use of the italic in headlines.
The Natural Knitter (Potter Craft, 2007) combines Whitman with Avenir (and a spacious layout and beautiful photography). This elegant book offers a comprehensive survey of natural fibers and an eclectic assortment of project patterns.
The Summer of Ordinary Ways (Borealis Books, 2005) showcases Whitman as it was originally envisioned, as the primary face in an understated but expertly handled text layout. Borealis is an imprint of the Minnesota Historical Society Press, which is laudable for its commitment to using contemporary typeface designs, following the lead of design manager Will Powers.
It’s always fascinating for me to see Whitman in unexpected environments (and languages). Here it appears in Trendi magazine, a Finnish style/fashion magazine, used in features and columns and lending support to primary typography done in Relay.